Not many strategists have launched both AAA video game titles and life-saving cancer treatments. The beauty of working with me is that you gain instant access to diverse, battle-tested expertise.
LET’S TALK CAPES.
Though I’m a classically trained PR practitioner, my career started in SEO and social media. As a content-focused community manager, I studied platform algorithms to garner engagement. In 2013, I was fortunate enough to be recognized as one of the first Forbes 30 Under 30 honorees in marketing and advertising. Though I’m well north of that now, I’ve continued to contribute to award-winning campaigns for consumer and healthcare brands alike.
Progressively more senior roles made me a true integrated strategist whose understanding of digital is complemented by market research, brand positioning, and message development. I promote a user-first mindset that recognizes consumers as people. It’s a balance of style and substance; the work needs to be grounded by data, but imaginative enough to be impactful in a world where almost everyone is tired of hates ads.
Industry chops.
I’ve worked at tiny independent shops and network agencies alike. My portfolio spans two continents and showcases a global perspective that understands market-specific nuances (and GDPR). To top it off, I’m an experienced manager and team lead who gets the business side, too.
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Travel and entertainment (cruises, video games, pro sports); CPG (food, spirits); QSR/chain restaurants; financial services (banking, mortgages and home loan products); insurance (home and auto); tech (wearables, smartphones); B2B (electronics, professional services)
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DTC includes: Oncology, Alzheimer’s, heart failure, asthma, IPF, COVID-19 vaccines, T1D, MS, CF, infertility [IVF], migraine, wet AMD, cell and gene therapy.
HCP includes: Oncology, heart failure, infertility [IVF], childhood seizures.
Experience with both US and ex-US healthcare marketing and ABPI certified.
Services.
Whether you need support for an individual project or are looking to retain on-demand access to subject-matter expertise long-term, there are several areas where I can support your brand or agency.
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I help brands and agencies with end-to-end strategic projects, including but not limited to market research, brief creation, persona development, channel and content strategy development, competitive and landscape audits, channel audits, and ad-hoc POVs on a variety of digital marketing trends.
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For agencies, I can seamlessly integrate into your pitch team and provide strategic support.
For brands, I can help you manage the agency pitch process from start to finish by assisting with RFIs/RFPs, the review of agency submissions, participation in pitch meetings, and guidance on final agency selection.
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I can assist with the creation of new IP and offerings for any marketing team or department.
I can also audit your current team or department structure, its processes and work outputs, and conduct employee research to assess how things are going and where you can improve.
Reach out.
If you want to talk shop, I’m open to hearing about new opportunities, speaking and teaching gigs, and interesting ways to collaborate. Fellow nerds are strongly encouraged to reference Star Trek, video games, or the cosmos and its origin.