Experience

STRATEGY

I bring more than 15 years of strategic planning experience to teams and accounts, shaped by a significant agency-side tenure. What began with my first role in social media management has grown through engagement and omnichannel work to include brand. Across my career, I have been responsible for deliverables at every stage, from market research to the sunsetting of a program or product. I am not a "set and forget" practitioner who writes a brief and then disappears; I am a visible, vocal, and collaborative teammate. My portfolio includes a number of interesting projects, but also time spent working and living abroad.

MANAGEMENT & LEADERSHIP

For more than 10 years, I have been a people manager. For more than 6, that's included oversight of teams and departments. Though most often other strategists ladder up to me, cross-functional teams of project managers, creatives, and media buyers and planners have also fallen under my purview. I've been responsible for teams as large as 15 people, but try to limit my direct reporting lines to 3 so that I can provide the attention and support my colleagues deserve. I've spent a significant amount of time as a senior leader in large agency settings (500+ people), though the first P&L I ever saw was at a shop of less than 30. I have designed career ladders, capabilities, revenue streams, and navigated the inevitable changes that come with M&A situations.

TEACHING

In 2014, I started teaching university-level digital marketing courses at General Assembly's former Boston campus. In the years that followed, I developed a passion for instruction that continued during my time in London, and then shifted to remote learning environments following the pandemic in 2020. Since then, I've served as a lead instructor for marketing certificate programs, but have also written curriculum, programmed syllabi, and physically built coursework in Canvas and Google Classroom. At this point, I've facilitated learning for more than 1,000 working adults across the United States and Europe.

Categories

healthcare: therapeutic areas

I have developed strategies for DTC and HCP audiences, on US as well as global programs. Past work has involved indication launches, LoE scenarios, clinical-stage market positioning, and internal governance.

Focus Areas

Brand Strategy
Distills the realities of a business, the perspectives of its audiences, and the elements of culture that contextualize them into a concept an audience can grasp. In other words, a brand. This work creates and maintains the things which make or break a company's ability to stand out in a landscape full of choices, and our ever-evolving world.

Engagement Strategy
What makes brand strategy real. This is how the work is operationalized so that internal teams and the outside world have shared, consistent experiences that move them from paying attention to taking whatever desired actions are most impactful for the bottom line.

Research & Insights
Recommends, analyzes, and makes sense of the quantitative and qualitative inputs every strategy needs as its fuel. Knows the difference between a data point and an insight. Connects dots in bold ways. Looks ahead to be proactive, not just reactive.

• Learn more on LinkedIn

Contact

Get in touch using the form below. I usually reply to relevant messages within 24 hours, though holidays and weekends can add extra time. Spam and solicitations go straight in the bin because my inbox is already fighting for its life on the best of days. Thanks for understanding.

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Last updated October 31, 2026WEBSITE DISCLAIMER
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